Our Story

THE VCJ VISION

A vision to bring something extraordinary to the connoisseurs of luxury led to the founding of a brand which has become a trendsetter in today’s times. In 1982, Mr. Ram Avtar Verma established in Chandni Chowk the foundation upon which VCJ today stands tall. Amidst the bustling bylanes of the vibrant area that is home to the very essence of Delhi, VCJ became the jeweller synonymous with a legacy that touched at the heart of India’s heritage and contemporary elegance.

RAM AVTAR VERMA

FOUNDER

Since its founding in 1982, VCJ, the bespoke jewellery brand, has come to epitomize craftsmanship of the highest order, showcased in jewellery that is as grand as our heritage. Under the stewardship of Ram Avtar Verma, who established the brand, VCJ Bespoke Jewellery has become the jeweller synonymous with a legacy that touches at the heart of India's culture and contemporary elegance. Each ornament is crafted with the finest attention to detail, testifying to the mastery of our artisans, who spend hours to give them final shape, and reflecting the aspirations of the connoisseurs of luxury with a penchant for sophistication unparalleled.

SULISH VERMA

Director, VCJ Bespoke Jewellery

Sulish Verma is the driving force behind VCJ Bespoke Jewellery, a heritage luxury jewellery house based in New Delhi. Founded in 1982 by Mr. Ram Avtar Verma, VCJ has grown into one of India’s respected names for bespoke, handcrafted jewellery. Initially focused solely on B2B sales, the brand has now successfully entered the retail space under Sulish Verma’s leadership, representing the modern face of VCJ. As Director, Sulish Verma plays a key role in shaping VCJ’s creative vision, client experience, and brand philosophy. He is a great Jewellery consultant and Jewellery Predictor.A graduate of Bishop Cotton School, he pursued further studies in diamonds and gemstones, building strong expertise in luxury jewellery. With a deep understanding of design and craftsmanship, he expanded VCJ into retail, actively involved in design ideation and curation. He is known for championing fine Indian jewellery techniques, including high-quality uncut Polki, exceptional gold craftsmanship, and the use of all GIA-certified diamonds and gemstones. Each creation reflects individuality, heritage, and timeless elegance. Sulish Verma is also the public voice of VCJ Bespoke Jewellery. Through his dedication and hard work over the past three years, he has established a strong name in the jewellery and bespoke luxury segment. Today, his presence is widely recognised within India’s luxury landscape. With a deep respect for tradition and a forward-looking vision, Sulish Verma continues to position VCJ Bespoke Jewellery as a symbol of enduring luxury, artisanal excellence, and personalised elegance.

DINESH VERMA

Promoter ( Brother )

Dinesh Verma brings a deep appreciation for heritage craftsmanship and evolving design sensibilities to VCJ Bespoke Jewellery. He curates collections that blend time-honoured traditions with contemporary elegance. His vision caters to brides from diverse communities, modern working women, and discerning collectors. With a strong focus on Polki artistry and refined gold workmanship, he ensures every creation reflects culture, individuality, and timeless beauty.

VINOD VERMA

Promoter ( Brother )

Vinod Verma upholds the uncompromising quality standards of VCJ Bespoke Jewellery. He believes fine jewellery should never compromise on design, purity, or finishing. With a sharp eye for detail, he focuses on unique creations crafted with flawless precision. His commitment to exceptional craftsmanship and certified gemstones ensures each piece shines brilliantly for generations.

OUR TESTIMONIALS

Bollywood’s VCJ Obsession

100+ Bollywood stars. One fine jewelry icon — VCJ.

VCJ sources only the finest natural diamonds (G-H color, VS quality), offering a standard reserved for exclusive collectors.
VCJ jewels come with the trusted IGI certification, the world’s most widely recognized jewelry certification, so you can shop with complete confidence.
With 2,000+ ready to ship jewels, you can find your perfect match—from everyday essentials to bridal showstoppers—instantly at VCJ.

With VCJ' lifetime exchange and buyback guarantee, your jewel is both an indulgence and an investment
Every VCJ boutique has an in-house stylist to help you find jewels that suit your look, occasion, and life.
Every VCJ jewel is designed, crafted, and perfected in-house, backed by over a decade of expertise.

FROM OUR HANDS TO YOURS.

Every VCJ piece begins with a sketch and ends with a statement. By investing in cutting-edge technology and the latest tools, we ensure our clients get jewels that are as advanced as they are timeless.